Experimentation · Feedback · Analysis
Describe a change. The AI editor builds it on your live page. Pertento runs the test and asks your visitors why. Five connected capabilities. One platform.
In good company.
AI, with something to work from
Describe a change. Make sense of visitor feedback. Explore what your past experiments have taught you.
Pertento brings AI into the work of understanding and improving your website.
A glimpse of what’s possible
Illustrative examples, not a live assistant.
01 / Analysis + surveys
A potential improvement is a starting point. Your visitors help you understand what deserves a closer look.
What analysis sees
The sign-up asks for five details before a visitor sees the product. Two of them are only needed later.
A hypothesis to test
Asking for less up front lets more people get started.
What analysis sees
Three buttons of equal weight sit above the fold, so no one of them reads as the next step.
A hypothesis to test
One primary action makes the next step obvious.
What analysis sees
Pricing is two clicks from the sign-up, and nothing says what happens when the trial ends.
A hypothesis to test
Answering the open question beside the button reduces hesitation.
Illustrative analysis questions
See analysis in a demoI wanted to try it before filling in all my company details.
02 / Experiments + feature flags
Build a different experience. Test your hypothesis. Read the result with the context to decide what comes next.
The hypothesis
Would a focused page with one clear first step win more sign-ups than a long form? Build the redesign as a variant and let your visitors decide.
Illustrative original sign-up form asking for full name, work email, company name, company size and password.
Illustrative variant: the sign-up page redesigned, dark and centred, with one work email field and a continue button, a Google sign-in and a product preview, and the company details asked for later.
Feature flags
Keep feature management alongside the experiments, feedback and learnings that inform your digital experiences.
03 / Learnings
Learnings uses AI to read every finished experiment, find the patterns across them and propose what to test next. It shows what works and what does not, so you understand your visitors and make changes that last.
Explore learningsDoes asking for less up front help people get started?
Opportunities turns a finding into a concrete next test, with the evidence behind it, and opens it as a draft experiment when you are ready.
In their words
A few words from people who have worked with Pertento.
“With just one small change, we doubled the conversion rate in the shop.
I highly recommend this team. They are incredibly professional, efficient and super nice to work with!”
“The results were outstanding”
“Pertento uncovered incredible insights into areas we had never even considered, mind-blowing. The results were outstanding; I never thought we’d be able to increase this much.”
“Very professional and helpful, coming up with suggestions after suggestions for improvements and prioritisation.”
“Worked with Pertento on various occasions to increase conversion rates and sales. We are very satisfied. Very professional and helpful, coming up with suggestions after suggestions for improvements and prioritisation. Very much appreciated cooperation!”
“Conversion optimisation is, to start with, a badly underestimated area to bring in help on in ecommerce, and one that can genuinely give a business enormous lifts.”
A lighter foundation
Cookieless data
Cookie-based platforms only measure the visitors who accept the banner, typically around three quarters. Pertento needs no cookies and no banner, so you capture every visitor. More complete data means tighter confidence and faster decisions.
Edge network
Built and hosted in the EU, with points of presence on every populated continent. Your experiments run close to your visitors wherever they are, which means faster delivery, lower latency and better data.
Indicative response times. Real results vary with each visitor’s location and network.
Integrations
One snippet drops into any site, or go fully server-side. Nothing to re-architect.
Paste one tag in your head and you are live: a 0.9 KB loader, no build step, no dependencies.
Deploy and manage experiments straight through GTM. No developer time required.
Run tests beyond the browser: pricing, search and routing, flicker-free.
Not on the list? If it renders HTML, Pertento can test it: read how each one connects ↗
Choose how you work
Start with the platform, manage a client roster, or bring in a dedicated CRO team.
Make it yours.
For teams running their own programme.
€390 / month
€312 / month, billed yearly
Start: 100,000 sessions and 2,000 AI credits a month.
Bring your clients.
One place for your client roster.
€299 / month
€239.20 / month, billed yearly
Unlimited client accounts. Each client account is on its own plan as well.
Bring us in.
A team to run the programme with you.
From €1,300 / month
We run the programme. Platform included, quoted on scope.
Prices exclude VAT. Annual billing is twelve months at 20% off. Currency follows the account. See full pricing and terms ↗
What’s new
We've been looking forward to this one. The Pertento AI editor is live, and it changes how you build A/B tests. Until now, building a variant meant clicking through elements, hunting for selectors, or waiting for a developer to find time. You had the idea. Getting it onto the page was the slow part.
Introducing Program: a view of your whole experimentation program, not just the tests running today.
Pertento now tells you why visitors behave the way they do, runs your testing roadmap for you, and brings it all together in a completely redesigned platform. Surveys and Pipelines are now in beta
We are excited to announce a new partnership with Kustom, one of the leading checkout and payment providers in the Nordics.
One script tag in the head, or a package if you deliver from the server. Nothing else is required for experimentation, feedback and analysis, which share the same runtime.
The loader is 0.9 KB, and there is no container in front of it and no second request for feedback or analysis. It loads asynchronously and never blocks rendering. Anti-flicker is not the tag holding the page up: the runtime hides the page while it applies changes and reveals it again, from four independent code paths. The tag still belongs in the head, because one at the foot of the body records exposures just as well but lets visitors watch the original flash into the test.
Yes. The 0.9 KB is the loader, the part every page carries. Each feature you switch on adds its own code to what the page runs, and a live experiment adds the changes it makes, so a large variant weighs more than a small one. What a page loads is the loader plus whatever you have running on it.
Not for the experiment itself. Pertento sets no cookie and stores no identifier of its own: the variant a visitor is given is kept in their browser storage, so what they see stays consistent on later pages and on later visits. That is there to keep their own experience coherent rather than to profile them. Sending the same exposures on to GA4 is a separate decision, and GA4 does need consent.
On Pertento's own tracking, all of them. That is the practical difference between measuring without an identifier and measuring behind a consent gate: a platform that has to store one before it can count a visitor only ever sees the visitors who agreed, and those are not a random sample of your traffic. Report the same experiment through GA4 instead and you are back inside its consent gate, which is why the two will legitimately disagree.
Feedback runs surveys inside the variant, so a free-text answer arrives attached to the version the visitor actually saw rather than to the site in general. Analysis reads the same runtime and the same exposures, so the numbers behind a result and the numbers behind a survey are the same numbers. Both are in production on customer sites and both are included on every plan.
Visitors see the original page. Assignments are cached at the edge and the runtime fails open, so an outage costs you data collection, never a working site.
Yes. The console is built around it: pick an account and a website at the top, or leave both open and the attention queue spans everything you are responsible for.
For your next better version
