Privacy Policy

Effective Date: September 29, 2023.

Welcome to Pertento AI's Privacy Policy. Pertento AI ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website and services.

2. Data Controller
The data controller for Pertento AI is:
Name: Pertento AI

3. Types of Data We Collect
We collect various types of personal data, including but not limited to:
* Email adress provided in forms or registration
* First- and last name provided in forms or registration
* Company name provided in forms or registration
* Company size provided in forms or registration
* Other details provided in forms or registration

4. Data Collection
Personal data may be freely provided by you when using our website or it's services. Some data is mandatory for us to provide our services, and failure to provide it may impact our ability to serve you.

5. Cookies and Tracking
The Pertento AI Application utilizes anonymous local storage to provide rendering of experiments. The Pertento website uses anonymous and completely GDPR-compliant tracking methods

6. Data Processing
We take appropriate security measures to protect your data from unauthorized access, disclosure, or modification. Data processing is conducted using computers and IT tools, following strict organizational procedures and purposes indicated in this policy. Pertento use and transfer to any other app or information received from these, will adhere to their respective privacy policy. Pertento does not share any user data with third-party tools, including AI models.

6.1 Integration with Analytics Platforms
Users may connect their Pertento account to analytics platforms such as Google Analytics 4, Piwik, Matomo, or Adobe Analytics to facilitate experiment evaluation. When connecting to Google Analytics 4, we access the account ID and property. Through the API, we can create audiences when experiments starts and push unique events to GA4 for each experiment impression. Pertento also monitors the website’s data layer to detect and store event occurrences and values for experiment evaluation. This data is solely used within Pertento and is never shared outside the platform. Our practices comply with the Google API Services User Data Policy, ensuring that our access, use, storage, and sharing of Google user data are clearly described and limited to the purposes outlined in this privacy policy.

7. Legal Basis for Data Processing
We process your data based on various legal grounds, including your consent, the performance of an agreement, legal obligations, public interest, and legitimate interests. Specific details are provided within relevant sections of this policy.

8. Data Transfer
Your data may be processed at our operating offices and other locations necessary for processing.

9. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected. Once the retention period expires, your data is deleted.

10. Rights of Users
You have certain rights regarding your data, including:Withdrawal of consentObjecting to processingAccess to your dataVerification and rectificationRestriction of processingData erasureData portabilityFiling a complaintFor more information on these rights and how to exercise them, please contact us.

11. Cookie Policy
We do not use cookies to monitor or analyse our traffic or services.

12. Changes to this Privacy Policy
We may make changes to this Privacy Policy from time to time. When we do, we will update the "Effective Date" at the beginning of this policy. We encourage you to review this policy regularly.If you have any questions or concerns about our Privacy Policy or data practices, please contact us at you for trusting Pertento AI with your data privacy.

13. Data Processing Agreement
Our DPA, which you can find here, applies when applicable.